Why aren’t more e-commerce sites like this…

Posted on August 3rd, 2007 in Now That's What I Call Marketing, E-Commerce by Josh Whiten

…I mean like red maloo? Now, I’m not normally a fan of Flash based websites, but in this case I’ll make an exception.

That’s because Flash has actually been used to really create something innovative, engaging and beautiful. And in an e-commerce store!

E-commerce websites usually aim to improve stickiness through features and content - but achieving it through painfully creative use of Flash? now that IS a good idea.

Traditional Advertising Agencies Ignore Grass Roots

Posted on May 22nd, 2007 in Online Marketing, PPC (Pay Per Click), Small Business by Josh Whiten

A recent article in The Times describes the battle emerging between traditional ad agencies and newer digital agencies. These ‘pure play’ (great bit of jargon guys) digital agencies are being precocious enough to gain some high profile big spending clients, and the old fashioned above the line agencies are starting to feel the squeeze.

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